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We believe strongly in setting a great example for the people who matter the most: our children. Being a children’s clothing company, it only makes sense that we’ve thought a lot about how kids are impacted by negative things such as pesticides, and also how children in developing countries are affected by poverty.

That’s why we use only earth-friendly materials such as organic cotton and baby alpaca wool, and also why it’s so important to us to pay our knitters in Peru a fair wage for their outstanding work.

We believe by staying true to these practices that are good for body, mind and soul, we are able to contribute in some way to helping make the world a healthier, more loving place to live.