But have you ever thought about the environmental impact of the clothing purchases you make?
I recently came across some shocking statistics from the US Environmental Protection Agency that show how "throwaway fashion" is harming the planet.
- An estimated 13.1 million tons of textiles were generated in 2010, or 5.3 percent of total municipal solid waste (MSW) generation.
- An estimated 14.0 percent of textiles in clothing and footwear and 17.1 percent of items such as sheets and pillowcases was recovered for export or reprocessing in 2010.
- The recovery rate for all textiles was 15.0 percent in 2010, 2.0 million tons.
It's sad to see that only 14% of clothing and footwear textiles were recovered for reuse. The reason for this is probably because the items were in such poor condition they weren't fit to be worn by anyone else.
That's why, at Miou, we don't believe in "fast fashion." Our goal is to provide you with high-quality clothing that can be worn repeatedly and then passed down to younger children once the original wearer outgrows it. And all of our clothing is made from eco-friendly alpaca fibres that are sustainably harvested with little impact on the planet.
Buying fewer, high-quality items that outlast their more cheaply made counterparts is one of the best things you can do for the planet. They require less resources to make and result in less garbage in the landfill.
So as you ponder your own lifestyle on this Earth Day, we hope you'll make the conscious decision to go for quality over quantity. Not only will you help the planet, you'll also make your kids look and feel great in their comfortable, stylish, and well-made outfits!
Happy Earth Day, everyone!