We exist to create beautiful products that cause no harm—to the environment, to the women who make them, and to the children who wear them. From our first stitch, Miou chose a different path: partnering with skilled Peruvian artisans, paying fair wages, and choosing materials that respect people and planet—organic cotton, baby alpaca wool, and eco-conscious dyes. Our mission is fashion with dignity: clothing that’s timeless, practical, and made to be cherished and handed down.
What “No Harm” Means at Miou
“No harm” is the principle that shapes every decision. At Miou, “no harm” isn’t just an idea—it’s a promise.
- For children: gentle fibers (organic cotton, baby alpaca) and dyes chosen to avoid harsh chemicals—soft on skin, strong in wear.
- For makers: fair pay and flexible, home-based work so mothers can support—and be present with—their children while preserving a craft.
- For the planet: a slow-fashion approach that rejects churn and embraces longevity, repair, and hand-me-downs.
Why Peru
Knitting is a living tradition in Peru—skills passed from mother to daughter for generations. Partnering here allows Miou to support families through dignified work while honoring and sustaining a heritage of exceptional craftsmanship.
Fair Trade in Practice
Fair trade is how we operate day-to-day, not a slogan. We work directly with women artisans in rural communities and commit to:
- Fair, reliable pay aligned with real household needs.
- Flexible, at-home work so women can care for their children and maintain community ties.
- Respectful timelines that prioritize quality over speed.
- Long-term relationships instead of short, extractive contracts.
A Garment’s Journey
Designs begin on the West Coast of Canada, inspired by European silhouettes and made for everyday play. Patterns become samples in Peru, where each artisan’s skill brings them to life. The finished piece is inspected, finished by hand, and sent to your family—carrying the story of the woman who made it.
See Our Fair Trade CommitmentsMaterials That Respect Their Source
The fibers we choose matter—for comfort, for longevity, and for the land that grows them.
Baby Alpaca Wool
Organic Cotton
Eco-Conscious Dyes
Designed to Be Kept, Not Replaced
We don’t chase trends or seasonal churn. Our pieces are timeless, European-inspired, and engineered for comfort and movement. Every knit is made to be loved, repaired, and passed on—so families buy less, cherish more, and waste less.
Care, Repair, Re-wear
Simple care extends life: gentle wash, lay flat to dry, mend small snags quickly. Share, swap, and hand garments down—each chapter adds meaning to the piece.
Read Our Philosophy
The Human Side of Impact
Behind every Miou piece is a mother, a family, and a tradition continuing. Fair, flexible work means:
🍽️ Food on the table and children in school.
🧶 A craft preserved and taught to the next generation.
🌿 Independence, dignity, and pride in every finished garment.
What Families Are Saying
How You Help (Your Role in the Mission)
Choosing Miou is a small act with a real ripple. Buying fewer, better garments supports families, reduces waste, and tells children a different story about value: that beauty and responsibility can belong together.
Three Simple Ways to Amplify Impact
Buy Thoughtfully
Choose versatile, durable pieces that last beyond a season.
Care Well
Follow simple care steps to extend the life of your garments.
Pass It On
Resell or gift once your child outgrows it to continue the story.