Our Imagery: Crafted with the Same Care as Our Clothing

At MIOU, everything we create is rooted in authenticity, intention, and artistry. That extends beyond our knitwear and into the images you see on our site.

We’re proud to collaborate with Cassandra Jones of Noelle Mirabella Photography (noellemirabella.com), whose work has been an integral part of bringing MIOU’s story to life.

Why Our Photos Look the Way They Do

Cassandra is a perfectionist with a timeless, ethereal style that she has been refining long before AI-generated photography ever existed. Her approach celebrates:

  • Natural light and soft palettes that highlight the beauty of childhood.

  • Artisanal detail that complements our hand-knitted clothing.

  • Consistency and legacy, so our imagery feels as enduring as our garments.

Because of the current digital era, many viewers mistake her artistry for AI. We want to be clear: our images are the result of human talent, connection, and storytelling, never artificial generation.

A Shared Vision

Just as our clothing is handmade in Peru by fair-trade artisans using GOTS-certified organic cotton and baby alpaca wool, our images are created with patience, integrity, and care. Cassandra has generously shared her work with us for years, and we deeply value how her photography reflects the spirit of MIOU:

  • Childhood as something to be cherished.

  • Beauty found in simplicity.

  • Stories that last across generations.

Why This Matters

For our community, mothers, grandmothers, and photographers, our imagery is more than “pretty pictures.” It’s part of what makes gifting and wearing MIOU special:

  • For new mothers: reassurance that what they’re buying is real, values-driven, and aligned with slow living.

  • For grandmothers: confidence that their gifts will be admired, treasured, and remembered.

  • For photographers: trust that MIOU pieces will elevate their work and feel timeless on camera.

In Closing

We believe both our knitwear and our photography should stand as testaments to what’s possible when artistry and intention meet. Thank you for seeing the heart, not just the image, behind MIOU.